The Kardashians are continuing to build their brand.

A promo ad for Kim, Kourtney and Khloe‘s eyewear line surfaced over the weekend. The ladies each can be seen donning a pair of spectacle from their upcoming line, which will be sold at Sears stores worldwide.

Mrs Odom aka Khloe Kardashian took to her blog to share the news.

She writes:

 “Hey dolls! What do you think of this new pic of me and my sisters rocking Kardashian Kollection eyewear with some of our new lace items?! I love it! I’m so excited about the launch of our eyewear line – be sure to check out all the styles in Sears Optical stores.”

Check out a glimpse of what their eyewear line will look like.

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