Beyonce’s ‘Pepsi Max’ Ad Campaign
A new Pepsi ad, starring Beyonce Knowles-Carter has surfaced.
The ad campaign is for Pepsi Max and the retro Pop Art collage was shot by Patrick Demarchelier.
Chief Design Officer of PepsiCo, Mauro Porcini has nothing but nice things to say about Beyonce and the ad campaign.
“Beyoncé and Pepsi truly achieved the ‘Pepsi Effect’ with this collaboration,” Chief Design Officer of PepsiCo, Mauro Porcini, said at the unveiling.
It was a joy to discover Beyoncé’s current passion for Pop art, and together make it come alive in a very contemporary way.
This artwork both satisfies our shared creative needs and speaks to the very core of Pepsi’s DNA, the desire to make the most of every moment. Beyoncé was heavily involved in the creative process from start to finish and we couldn’t have asked for a better partner. We can’t wait to share more of our collaborations with our fans in the future.”
Look for Beyonce’s new ad campaign to hit stores later this month.