Queen Latifah is the New Face of Pantene !
Move over Beyonce, Pantene has a new famous face behind its brand!
Queen Latifah has been named the new face of Pantene’s Truly Relaxed and Truly Natural Collection.
Apparently, this is an opportunity that the actress-singer has been waiting for. She says, “I’ve wanted to work with them for a long time. When they first approached me, I thought, ‘Finally!’”
She goes on to reveal to PEOPLE just why she wanted to work with Pantene. “Having black hair is unique,” she explains, “in that black women change up styles a lot. You can walk down one street block in New York City and see 10 different hairstyles that black women are wearing: straight curls, short cuts, braids — we really run the gamut. That means we have to have the products that really work for all of our various looks, and Pantene is so versatile.”
Latifah, whose talk show begins on Sept. 9, is excited to rock her hair more natural. “I’m really looking forward to wearing it natural more often. It’s just fun,” she told us.