WSJ: Beyonce Holds Title for ‘Top Celebrity Brand of 2013’
She’s been busy touring for the past few months, but her new visual album, Beyoncé , is the reason she tops Wall Street Journal‘s list of ‘The Best and Worst Celebrity Brand Plays of 2013.’
With no promo, Beyonce’s latest effort has pulled in some staggering numbers after having been on the market for only a couple of weeks.
With the release of that album, Beyoncé proved Beyoncé doesn’t need anyone but Beyoncé.
Here’s why she was chosen –
When she released 14 new songs on iTunes promoted only by a message on Instagram and the subsequent swell of Internet chatter, Beyoncé Knowles proved the self-fulfilling prophecy that her brand is bigger than the Pop Music Industrial Complex. The album, the singer’s fifth, debuted at No. 1 on the Billboard charts. It sold 617,000 units in the U.S. in its first week and more than one million albums around the globe. Beyoncé not only proved her brand strength with the unorthodox move, she bolstered her brand even further, creating a multiplier effect of brand power that will trickle into 2014. Consumer brands, desperate for the kind of firestorm she is capable of generating, will look to link their brands to Beyoncé in the new year.