Katy Perry Launches ‘Mad Potion’ Fragrance Campaign
Katy Perry is mad about perfume.
The singer has released her ad campaign for her new scent, Mad Potion.
The fragrance, which appears to be named after The Mad Hatter, is priced at $29.99 a bottle, and is currently available through Twitter’s Buy Now card.
Coty Inc vice president Emily Bond had this to say about Perry and her fragrance, “In working with Katy, we wanted to try something completely different for the launch of her latest fragrance. Given her immense popularity on Twitter, we thought it would be the ideal channel to create a pop-up shop that will let her fans not only interact with her but also purchase the fragrance directly.”