“I’m excited to be a part of the new direction the Barbie brand is headed, specifically how they are celebrating diversity in the line and encouraging kids to raise their voices,” Coleman said. “It’s a positive message to send to my fans, including my nieces who are coming with me to the concert.”
Coleman shared just how much Barbie meant to her growing up.
“When I was little, I didn’t have one that looked like me, so I couldn’t connect with her in that way,” she told Yahoo. “But getting to visit the Mattel offices and see Barbie’s vision for the future… it was really cool. I was able to see how they plan to diversify, broadening the horizons and the image of Barbie, and make it more, you know, open. I left the office feeling it was definitely something I wanted to be a part of.”
Barbie also took to social media to welcome Zendaya to the family, tweeting they’re “so excited” release the one-of-a-kind doll.