Barbie Inspires Girls to Be What They Want [Video]


Barbie has been every profession in the book, and now she’s inspiring little girls to imagine the possibilities, in a brand new ad.

This new ad and re-branding comes after Mattel suffered a sales decline, which began in 2011. Sales fell by 14 percent in 2014. Mattel brought back branding enthusiast Richard Dickson, who spearheaded Barbie’s comeback in the 1990s.

Check out the inspiring video below.


Posted on November 1, 2015, in ENTERTAINMENT NEWS. Bookmark the permalink. Leave a comment.

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