Selena Gomez is the New Face of COACH
Selena Gomez is the new face of COACH.
Gomez hasn’t been in the spotlight,but she has the most followers n Instagram. With the deal reportedly being $10 million the brand confirmed the partnership with a press release Friday. According to the release, Gomez not only will star in the brand’s spring 2017 ad campaigns, but she’ll also collaborate with creative director Stuart Vevers on “a special design piece” and work with the Coach Foundation to support the Step Up organization which is “dedicated to the empowerment of teen girls from under-resourced communities.”
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Vevers went on to explain Gomez’s appeal, saying, “The woman I design for is authentic, honest and possesses a romantic charm mixed with a cool, confident attitude. Selena embodies all of these qualities perfectly — but the fact that she has always loved Coach, and believed so strongly in our philanthropic mission, made her a true Coach Girl.”