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E! Acquires People’s Choice Awards

The People’s Choice Awards have a new owner!

The awards will move from CBS to NBCUniversal-owned E! starting in 2018 for its 44th edition.

According to The New York Times, E! declined to comment on the price but the network was said to pay $8 million to $10 million to Procter & Gamble, which owned the show, according to a person briefed on the deal.

“We live in a time-shifted world where the value of live events has never been greater,” Bonnie Hammer, the chairwoman of cable entertainment at NBC Universal, E!’s parent company, said in a statement. The weight of the company can help promote the show to “take this terrific franchise to a whole new level,” she said.

 The People’s Choice Awards began in 1975 and CBS has been its home since the beginning.

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Posted on April 9, 2017, in ENTERTAINMENT NEWS. Bookmark the permalink. Leave a comment.

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