E! Acquires People’s Choice Awards

The People’s Choice Awards have a new owner!

The awards will move from CBS to NBCUniversal-owned E! starting in 2018 for its 44th edition.

According to The New York Times, E! declined to comment on the price but the network was said to pay $8 million to $10 million to Procter & Gamble, which owned the show, according to a person briefed on the deal.

“We live in a time-shifted world where the value of live events has never been greater,” Bonnie Hammer, the chairwoman of cable entertainment at NBC Universal, E!’s parent company, said in a statement. The weight of the company can help promote the show to “take this terrific franchise to a whole new level,” she said.

 The People’s Choice Awards began in 1975 and CBS has been its home since the beginning.

Posted on April 9, 2017, in ENTERTAINMENT NEWS. Bookmark the permalink. Leave a comment.

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