Rihanna’s FENTY BEAUTY Made $72M in One Month
Rihanna’s Fenty Beauty line is putting work, work, work! The beauty line has reportedly raked in $72 million in its first month of of being on the market.
Fenty Beauty made its triumphant debut in Sephora stores in the beginning of September. RihRih fans and makeup lovers alike flocked to the stores to test out the line. Many women praised the line on the mere fact that it includes 40 foundation shades, which isn’t farfetched, but it’s no secret that many makeup lines do not readily carry shades for everyone.
On top of this, Rihanna launched a second line, a Galaxy holiday line, on October 13. Another accolade for the line is that it was the biggest beauty brand on Facebook, Twitter and YouTube in its first month, according to Tribe Dynamics.
Tribe Dynamics shares, “Earned Media Value (EMV) is Tribe Dynamics’ prescribed metric that quantifies the estimated value of publicity gained through digital earned media and their respective engagement levels.”
In its short ‘lifetime,” Fenty Beauty has beat out makeup brands like NYX, Kylie Cosmetics, Urban Decay and many more.