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Beyonce’s ‘Heat’ Becomes Best-Selling Celeb Fragrance

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Beyonce’s  “Heat” perfume collection has just been named the best-selling celebrity fragrance brand worldwide. The “Bow Down” singer has released six scents since 2010, with the latest being a limited edition of Heat for her world tour, the
now available at Beyonce.com. .

The six scents are as follows: Heat Rush, Midnight Heat, Heat The Mrs. Carter Show World Tour Limited Edition, Pulse, Pulse NYC, Pulse Summer Edition. More information about each of these scents can be found at  www.beyonceparfums.com.


Source – People.com

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Adam Levine’s AD Spot for Self-Titled Fragrance

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Adam Levine takes a different approach to advertising his self-titled fragrance.

The Maroon 5 front man shares his personal journey to making the fragrance and why he decided to take the route he did to make it.

“All right, I typically hate celebrity fragrances. It’s not that hate celebrities and it’s not that I hate fragrances. It’s that when I see them, I don’t necessarily believe the people who were promoting them were particularly connected to what they were making,” he says in the clip.

In addition to Levine speaking on the fragrance, the commercial is filled with flashes of images of bondage, comic book images, women, motorcycles, horses and much more.

Rihanna to Release ‘Rogue’ Fragrance for Men & Women

Rihanna’s Reb’l Fleur Ad

As we reported last month, Rihanna is set to release her very own fragrance. Rih Rih explained to PEOPLE where she got the name from and what was used to make the perfume.

“My grandmother in Barbados used to call me her Rebel Flower,” the 22-year-old “What’s My Name” singer revealed.

“Over the years, I layered many different scents to get something that was truly my own,” Ri added. “But I wanted…something that said ‘Rihanna was here.’ Something delicious and special, a fragrance with subtle hints that linger and leave a sexy memory.”

The scent is accented with traces of  ripe fruit, florals  vanilla, patchouli and amber. Reb’l Fleur will hit shelves next month at $49 for a 1.7 ounce bottle.

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