Myx Fusions, the fruit-infused, single serve moscato wine beverage, has partnered up with female emcee Nicki Minaj. In addition to being a partial owner of the brand, Minaj will also serve as the face of the brand as it expands in the U.S. market and abroad. v cx
“I am so excited to team with the Myx brand,” says Minaj. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
Mona Scott-Young, part owner and chief marketing officer for the brand, had nothing but nice things to say about Minaj. “The collaboration between Nicki Minaj and Myx Fusions is a game changer,” says Scott-Young. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
“Myx is a great new innovation in a category that is exploding,” says Peter Reaske, Myx Fusions CEO. “Moscato has done wonders for wine consumption and Myx Fusions will do the same for moscato. Myx appeals to a broad base of wine-drinking and non-wine drinking consumers. We believe that Nicki Minaj’s partnership combined with the appeal of the Myx product will have a ground-breaking impact on the wine industry.”
Myx Fusions is currently sold in New York, New Jersey, Los Angeles, and Las Vegas. For a complete list of locations, please visit us online at www.myxfusions.com.